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Chapter 3: Culture

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Culture: The society socially learned and shared ideas, behaviors, and material components

Material Culture: The physical artifacts representing components of society

Nonmaterial: Ideas and symbols representing components of society

Structural elements, 5 basics: symbols, language, beliefs, values, norms

Symbol: an idea or object that has a shared meaning to groups of people

Language: words and symbols used to communicate

Verbal Language: a system of spoken and written words

Sapir-Whorf Theory: a theoretical perspective that suggests people view society through the framework of language

Nonverbal Language: a system of communication by using symbols such as facial expressions, gestures, and proximity of the body

Personal Space: the physical region surrounding an individual that is considered private

Emoticons: symbols that are a type of shorthand and means of expressing emotions and attitudes within text-based communications

Beliefs: ideas generally held to be true in society

Technological determinism: the idea that society technology drives the development of its social structures

Values: collective ideas about what is desirable and undesirable in society

Value Contradictions: conflicting issues between values

Sustainable development: development that meets the needs of the present without compromising the ability of future generations to meet their own needs

Norms: established guidelines, behaviors, and expectations that are accepted in a given range of social situations

Folkways: informal and common norms that guide everyday behavior

Mores: informal norms based on moral and ethical factors

Laws: formal and legal rules enforced by the state

Taboos: formal norms that, if violated, cause revulsion and the most severe social sanctions

Sanctions: punishments or rewards that support socially approved norms

Dominant Ideology: the beliefs and interests of the majority

Cultural Imperialism: the influence and power of one country culture on a country due to importing goods and services

Subcultures: groups with a distinct set of cultural characteristics shared by a minority of people in society

Countercultures: are subculture groups that are in opposition or contrast with the majority of the members of society

Cultural Universals: aspects of culture found in all societies 

Social Facts: social patterns that are external to individuals and greatly influence our way of thinking and behaving in society

Ethnocentrism: judging another culture by ones own standards

Cultural relativism: understanding another culture from its standards

Cultural diffusion: the spread of norms, values, knowledge, symbols, and material components from one society to another

Cultural lag: the process by which technological development and progress outpace current norms, values, knowledge, symbols, and material components of society

Cultural Leveling: the process of cultures becoming similar due to factors such as media and globalization

Radio: 38 yrs

TV: 13 yrs

Internet: 4 yrs

FB: 3.5 yrs

Angry Birds: 35 days

Pokemon GO: 19 days

Popular culture: cultural characteristics adopted, imitated, and idolized by the masses

High Culture: consists of cultural characteristics associated with the dominant and elite members of society