Within medicine, there are regulatory boards that impose sanctions, a punishment that supports socially approved norms. For physicians, each state has a medical board that regulates the behavior of practitioners. For example, the Texas Medical Board publishes a monthly newsletter and has sections titled “Formal Complaints” and “Disciplinary Actions.” The name of the physician is listed, as is the specific complaint such as unprofessional conduct, impairment, felony conviction, and criminal activity. Among the physicians who have been disciplined, a full summary of the disciplinary actions is provided. The license of the physician may have been suspended with or without notice or the license revoked after determining the continuation in the practice of medicine poses a continuing threat to public welfare. The physician may have been accused of sexually assaulting a patient or practicing medicine under the influence of alcohol or drugs. In addition, subsections regarding the quality of care and unprofessional conduct name the physician and stipulates he or she “entered into an Agreed Order publicly reprimanding” him or her. The punishments for violating the norms can range from being required to complete a specified number of hours of Continuing Medical Education (CME) to suspension of their license until an investigation can be completed. This form of a public reprimand serves the function of maintaining the norms of professional and ethical behavior among practitioners. Knowing that one’s name will be printed in the newsletter for everyone to see is a powerful deterrent among physicians. The shame and embarrassment as well as the potential loss of income and potentially their medical licenses are incentives to follow the rules and regulations (norms) that they took an oath to follow.