Americans use an average of 13 hours and 12 min a day of major media.
61% of time using digital media.
More socially isolated
Less face-to-face contact
Sociology: the scientific study of social relationships, institutions, and societies.
Sociological Perspective: the process of understanding and explaining how individuals and groups interact within society.
Social Structures: the distinctive and stable arrangements of social patterns that form the society as a whole.
Social Problems: societal conditions that harm segments of society.
Sociological Imagination: the ability to see the details of our own lives in the context of larger social structures as opposed to merely personal choices or personal troubles.
Social Change: the forces that change society’s organization and social structures.
Positivism: authentic and valid knowledge of the social world comes only through scientific and empirical pursuit.
Sociological theory: set of interrelated ideas that provide a systematic understanding of the social world.
Micro sociology: level of analysis focusing on individuals and small groups within the larger social system.