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Chapter 3: Culture

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The structural elements of culture include five basics: symbols, language, beliefs, values, and norms.

symbolan idea or object that has a shared meaning to groups of people 

anguagewords and symbols used to communicate 

Verbal languagea system of spoken and written words

Sapir-Whorf theory, a theoretical perspective that suggests people view society through the framework of language

Nonverbal languagea system of communication using symbols such as facial expressions, gestures, and proximity of the body,

personal spacethe physical region surrounding an individual that is considered private.

Emoticonssymbols that are a type of shorthand and means of expressing emotions and attitudes within text-based communications

beliefsideas generally held to be true in society (

technological determinism, the idea that society’s technology drives the development of its social structures.

valuescollective ideas about what is desirable and undesirable in society

value contradictionsconflicting issues between values.

sustainable developmentdevelopment that meets the needs of the present without compromising the ability of future generations to meet their own needs

normsestablished guidelines, behaviors, and expectations that are accepted in a given range of social situations

Folkwaysinformal and common norms that guide everyday behavior

mores, (more-ayz), informal norms based on moral and ethical factors

lawsformal and legal rules enforced by the state.

Taboosformal norms that, if violated, cause revulsion and the most severe social sanctions,

 sanctionspunishments or rewards that support socially approved norms 

Cultural transmissionthe means by which culture is passed from generation to generation

dominant ideologythe beliefs and interests of the majority,

cultural imperialismthe influence and power of one country’s culture on a country due to importing goods and services.

countercultures are subculture groups that are in opposition or contrast with the majority of the members of society

cultural universalsaspects of culture found in all societies.

ocial factssocial patterns that are external to individuals and greatly influence our way of thinking and behaving in society

ethnocentrismjudging another culture by one’s own standards (HP).

cultural relativismunderstanding another culture from its standards.

cultural diffusion, the spread of norms, values, knowledge, symbols, and material components from one society to another.

cultural lagthe process by which technological development and progress outpace current norms, values, knowledge, symbols, and material components of society (

cultural levelingthe process of cultures becoming similar due to factors such as media and globalization

popular culturecultural characteristics adopted, imitated, and idolized by the masses

high culture consists of cultural characteristics associated with the dominant and elite members of society.